13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. The post 13 uses for keyword research to help you win in...

The ins and outs of keyword research

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. The post The ins and outs of keyword research...

What Netflix can teach us about long-tail keyword research 

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. The post What Netflix can teach us about long-tail keyword research¬† appeared first on Search Engine Land. Please visit Search...