It’s time to get ready for the holidays (Yes, really!)

It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017. The post It’s time to get...

Boost your conversion rate by 45% today… no, really!

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine...

Bidding on the competition: Is it really worth it?

Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land. Please...
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