SearchCap: Google Home, Possum changes & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home, Possum changes & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full...

Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum...

Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land. Please...

SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app deep links, AMP reports & the Possum update appeared first on Search Engine Land. Please visit Search Engine Land for...
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