Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local...

4 effective local positioning strategies you’re overlooking

Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. The post 4 effective local positioning strategies you’re overlooking appeared first on Search Engine Land. Please visit Search Engine Land...
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