‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers...

Bing Ads adds Enhanced CPC bid strategy to optimize for conversions

Automatically adjusts bids within a range depending on estimated likelihood of a user to convert. The post Bing Ads adds Enhanced CPC bid strategy to optimize for conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article....

How to optimize all your eCommerce landing pages

When you hear the phrase “landing page,” you probably think of a dedicated page on a website. Or you might even think of your store’s homepage. Most marketing blogs suggest that you use dedicated landing pages to show new visitors marketing messages, or offer a...
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