Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared...

The impact and opportunity of the sharing economy for eCommerce

Towards the end of last year I happened upon a massive traffic jam caused by cab drivers who’d climbed out of their vehicles to gridlock central London protesting Uber. Similar protests took place in France and mostly recently in Indonesia. Why the fuss? Disruption by...
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