How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving...
Starting a retail store is hard. You’ve got to have the right products, the right location, and the right staff to make it work. Miss the mark on any one of these aspects and you’re bound to struggle. If you’ve already got a successful store, nobody...
If you’ve found success selling your products or services online, you’ve probably given some thought to expanding offline — that is, opening a brick and mortar store. Switching from a solely online business to a multi-channel merchant is difficult,...
Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort...
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