SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the...

6 common PPC reporting mistakes that can make you look terrible

Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible...

Common PPC mistakes and how to avoid them

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. The post Common PPC mistakes and how to avoid them appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine...

5 common digital marketing mistakes (and how to fix them)

Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few...

SearchCap: Google Now Updates, SEO Mistakes & SEM Success

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Now Updates, SEO Mistakes & SEM Success appeared first on Search Engine Land. Please visit Search Engine Land for the full...