Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first...

2016 in review: Insights for search marketers from Bing Ads

Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search Engine Land....
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