Using agile project management for SEO & digital marketing

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results. The post Using agile project management for SEO & digital marketing appeared first...

3 ways in-house do-it-yourselfers can prepare for PPC management

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. The post 3 ways in-house do-it-yourselfers can prepare for PPC management appeared first on...

Paid search management software: Is it right for your business?

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. The post Paid search management software: Is it right for your...
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