Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users. The post Links to AMP...

Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. The post Missed link-building opportunities: Reclaiming broken links appeared first on...

SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article....

Why content-led SEO will always fail to build links effectively

Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The post Why content-led SEO will always fail to build links effectively appeared first...
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