5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions...

Google launches Ads Added by AdWords pilot: what we know so far

In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads Added by AdWords pilot: what we know so far appeared first on Search Engine Land. Please visit Search Engine Land for the full article....

Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers...