Ad extensions for the entire decision journey

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. The post Ad extensions for the entire decision journey appeared first on Search Engine Land. Please visit Search Engine Land...

New insights on the customer decision journey

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. The post New insights on the customer decision journey appeared first on Search Engine Land. Please visit...
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