The PPC industry would not exist under Trump’s immigration policy

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today. The post The PPC...

How you can better communicate PPC industry updates to clients

PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. The post How you can better communicate PPC...

How your industry should affect your store’s homepage customizations

What does your store’s homepage say about you? From the very first moment a visitor sets eyes on that page, they’re developing an impression of you, your products, and your company. They’re deciding, often in just a few seconds, if you can meet their needs… or if they...
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