How to use psychological principles to improve ad copy

Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land. Please visit Search Engine Land...

Improve your paid search & social through relationship marketing

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. The post Improve your paid search & social through relationship marketing appeared first on Search Engine Land. Please visit Search...