Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution...

Getting your WooCommerce settings right for the holiday rush

Thinking big picture this holiday season? Great, but don’t miss the little details. Learn which WooCommerce settings you should double-check right now. The post Getting your WooCommerce settings right for the holiday rush appeared first on WooCommerce. Blog –...

Bing Ads apps keep getting more useful, now with bulk editing

Hints of more improvements to come. The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search...

Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared...