Four social media ideas for the holidays

Social media is a powerful resource for store owners. Channels like Facebook, Twitter, and Pinterest can help you attract more customers, increase your sales, and even have better communication. During the busy holiday shopping season, it’s understandable if...

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. The post The four pillars of the future of SEO appeared first on Search Engine Land. Please...

Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for...