SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was. The post SEO is not dead; it’s just a shape-shifter appeared first on...

Local citations are dead; long live local citations!

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. The post Local citations are dead; long live local...

Link Building Isn’t Dead

Link-building has created quite a bit of controversy in the digital marketing world. While it is a strong way to improve your search ranking on Google, many people fear that the practice of link-building is now dead due to the overwhelming amount of disingenuous...