Build more flexible reports and combine Search Console data with other data sources. The post Google Data Studio now connects to Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News &...
The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns. The post Moz Local now provides data from Google My Business appeared first on Search Engine Land. Please visit Search Engine Land...
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that...
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right...
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter...
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