In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for...
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. The post New insights on the customer decision journey appeared first on Search Engine Land. Please visit...
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on...
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