How to use psychological principles to improve ad copy

Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land. Please visit Search Engine Land...

Ad copy hack for your AdWords pathways

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land. Please visit Search...
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