Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users. The post Links to AMP...

Keyword SWOT analysis: Finding your content opportunities

Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. The post Keyword SWOT analysis: Finding your content opportunities appeared first on Search Engine...

SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article....
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