Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land. Please...
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Search Engine Land....
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. The post Bing Ads is building a bot to help you manage campaigns better appeared first on Search Engine Land. Please visit Search...
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The post Uncover hidden potential in your paid search and shopping campaigns appeared first on Search Engine...
Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing one in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of...
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