Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land. Please...
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building?...
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. The post The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for...
Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
Reporting feature makes it easier to monitor performance across multiple campaigns. The post Google rolls out Campaign Groups in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info...
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