Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article....
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land. Please visit Search Engine Land for the...
Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
The Web Platform Working Group has published a Proposed Recommendation of WebIDL Level 1. This document defines an interface definition language, Web IDL, that can be used to describe interfaces that are intended to be implemented in web browsers. Web IDL is an IDL...
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