The future of paid search buying

Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. The post The future of paid search buying appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...

Buying Viv, Samsung makes its “me too” virtual assistant play

Like Siri, Viv sells itself before its ambitious product vision is realized. The post Buying Viv, Samsung makes its “me too” virtual assistant play appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News...

Aligning collateral and micro-conversions with the buying cycle

Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. The post...
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