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Link building is (specialized) marketing

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared...

How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building?...

SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penguin & link building, PPC leads & social appeared first on Search Engine Land. Please visit Search Engine Land for the full...

Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land....