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How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building?...

SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land. Please visit Search Engine Land for...