She seeks to be a “companion” that is “always there but never in the way.” The post Google seeks to humanize its brand with new “Google Assistant” female persona appeared first on Search Engine Land. Please visit Search Engine Land...
A much needed face lift also includes some new features. The post Google debuts a brand new look for Merchant Center appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM,...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land. Please visit Search Engine Land for the full...
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on...
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding. The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) appeared first on...
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