Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land. Please visit Search...

Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others. The post Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand? appeared first on Search Engine Land. Please visit Search Engine Land for the full article....

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land. Please...

Google looking at how to measure brand awareness for search

Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search...