SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the...

SEMPO announces its newly elected Board of Directors & Officers

Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board. The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land. Please visit Search Engine...
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