Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land. Please visit Search...

Bing Ads is building a bot to help you manage campaigns better

While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. The post Bing Ads is building a bot to help you manage campaigns better appeared first on Search Engine Land. Please visit Search...