SearchCap: Attribution models, local authenticity & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge...

Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land. Please visit Search...

Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution...

Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s...
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