Search Outpaced Social For Referral Traffic Last Year, Driving 35% Of Site Visits Vs Social’s 26% Share Of Visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits