Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/buqGGC2Y9G0/preparing-local-reach-post-rank-world-part-2-create-content-local-research-273372

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

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