Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/zh–HLLSzRc/ppc-strategy-planning-beyond-click-276678

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.

The post PPC strategy: Planning beyond the click appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.