Read the full story http://www.infront.com/blogs/the-infront-blog/2016/12/14/how-to-obtain-position-zero-for-seo

That’s right. Most SEO’s are looking for position numero uno, the first spot, aka, position number one on Google, but have you ever thought about position zero? No this doesn’t mean your results are nowhere to be found, but something quite the opposite. I am talking about the answer boxes that appear in the results. Often referred to as “position zero” or the “rich answers” because most keyword tracking software does not pick up on it, thus your typical checkbox SEO person forgets that this is an actual, rank able position.

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