Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/OVrzx0RoUyY/make-sure-external-ppc-account-audit-isnt-waste-time-285397

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search…

Please visit Search Engine Land for the full article.