You may have asked yourself at a time, “How does Google’s search algorithm work? Why is my website not ranking?” Well, you’re right there with thousands of other businesses who have been stumped by the search engine giant. How and why Google works the way it does are important questions to ask yourself when trying to rank your website. It’s crucial to keep in mind that SEO isn’t just a bunch of fairy dust. It’s also not simple. There are many essential elements to take into account when trying to rank your website. Just remember it’s not an overnight process.