Google Ends Authorship

For 2 years Google delivered “Authorship” to the bloggers among its user foundation, which supplied a picture of the writer that was sometimes included close to the writer’s guide in the SERP (Online search engine Results Page). The expectancy behind this effort was actually that if there was a portraiture of the writer next to the post more people will click on that, therefore this was a technique to compensate writers that participated in the attempt.

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