Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/YcT-YVikLpI/google-attribution-google-stepping-no-one-else-281744

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

The post Google Attribution: Is…

Please visit Search Engine Land for the full article.

Call Now