How to generate links that drive traffic, not just ranking

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/rWwbDmi28wI/generate-links-drive-traffic-not-just-ranking-287632 Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies...

SearchCap: Net neutrality, AdWords grants & EU licensing fees

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/uhuPj3QtE_I/searchcap-net-neutrality-adwords-grants-eu-licensing-fees-288505 Below is what happened in search today, as reported on Search Engine Land and from other places across the web....

Optimizing for Hanukkah: Sometimes it’s still strings, not things

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/8TZFZ8CH8yk/optimizing-hanukkah-sometimes-still-strings-not-things-288260 Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes...

Google Ad Grants policy changes include 5% CTR minimum, up from 1%

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/nQaGFHs_PdQ/google-grants-policy-changes-5-percent-click-through-rate-288452 Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post Google Ad...
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