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Looking at marketing automation platforms? We compare 14 vendors

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/JZocD7lbYuY/looking-marketing-automation-platforms-compare-14-vendors-283007

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced…

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Google gradually limiting search ads on addiction treatment queries

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/yBKdBevydbA/google-gradually-limiting-search-ads-addiction-treatment-queries-282819

Another side effect of the opioid epidemic: A marketing environment ripe for abuse.

The post Google gradually limiting search ads on addiction treatment queries appeared first on Search Engine Land.

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Google iOS app now makes related content suggestions

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/K5bRGj1cmtY/google-ios-app-now-makes-related-content-suggestions-282857

An expandable carousel at the bottom of the page will show related stories and content pages.

The post Google iOS app now makes related content suggestions appeared first on Search Engine Land.

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An integrated approach: From SEO to PPC and beyond

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/KDFHUAQyDqY/integrated-approach-seo-ppc-beyond-282433

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.

The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land.

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SMX East early bird rates expire Saturday. Register now!

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/jmnEteMYhZg/smx-east-early-bird-rates-expire-saturday-register-now-2-282897

The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on…

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Use Your Real Estate Website to Boost Your Brand

Read the full story http://www.diversesolutions.com/blog/2017/09/19/use-your-real-estate-website-to-boost-your-brand/

There are ways agents can use their real estate website and online assets they already have to solidify their brand. Real estate PR is perhaps a lost art, but it doesn’t need to be. With a little fine-tuning, your website and social profiles can boost your brand, improve social proof (your online reputation), and nurture leads right into your sales pipeline.

Your brand shows the world that you are different from other agents and it inspires trust and whatever other emotion you hope to elicit from your potential clients. If done right, it also shows how you will solve their biggest frustrations and challenges.

“Who are you? The core of your personal brand is the person you are, the things you believe in and the gifts you aim to share,” suggests Seth Price at Inman.com.

Determine your target client and then, every word and image you post on your site and on social media should appeal to this audience and reflect this brand. Keep it human, not sales-pitchy or sterile.

Website content

Google can distinguish web content written by an amateur and that written by a pro. I can also tell you that pages written by the latter will rank higher in Google.

Your site needs valuable information to rank well. But if that information is sub-par – if it’s riddled with poor grammar, spelling mistakes and shows a lack of research, it won’t get you anywhere. If you want to be perceived as an expert or thought leader and you want your content to rank well, you will need to offer professional content.

“If you’re looking to win in the content marketing game, don’t mess around with low-quality writers or articles. Go for the best. Hire writers who have expert-level writing ability and a mastery of the selected topic,” cautions Neil Patel at SearchEngineJournal.com.

Polish up your web content to prove that you care about your image by offering relevant content – market analysis, community resources, guides to the home-buying process, etc. Only then can real estate consumers trust that you will care about their home’s image enough to properly market it.

Social proof

Put yourself in the shoes of the average real estate consumer for a minute. How will you find a real estate agent that will listen, respond and put your interests first?

“Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers,” claims Help Scout marketing expert Gregory Ciotti on the blog at KissMetrics.com.

More than 70 percent of Americans claim that before making a purchase, view product reviews. Reviews and testimonials are your social proof, honest feedback by third parties and previous clients that speak for you and your services. The best way to publish testimonials is on your own website. This way, you can control what gets published, from whom, and control that portion of your online reputation.

Since you and your skills are your business’ product, what do your reviews say? Of course, in real estate, we call them testimonials, but they’re essentially the same thing. Do you have reviews on Yelp? If you’re chasing millennial business, Yelp reviews are essential.

A recent study that found “testimonials are more likely to be believed when they are accompanied by a corresponding picture.” So, include high quality photos of your clients (with their permission, of course) alongside their testimonials to get that extra humanizing oomph.

On the flipside, if your site is lacking in social proof, visitors may assume your brand is either untrustworthy or “it isn’t being used by anyone because it sucks,” according to Ciotti.

Moral of the story:

Your website and your social profiles are the biggest tools you have to boost and manage your image. You control everything on them, from content to photos and testimonials. These tools are a real estate agent’s biggest assets in the digital world, be sure you’re using them to their potential!

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Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/DWVX7bLdxz8/report-google-debut-home-mini-smart-speaker-49-october-4-282912

The device is Google’s answer to the low-cost Amazon Echo Dot.

The post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 appeared first on Search Engine Land.

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WordPress 4.8.2 Security and Maintenance Release

Read the full story https://wordpress.org/news/2017/09/wordpress-4-8-2-security-and-maintenance-release/

WordPress 4.8.2 is now available. This is a security release for all previous versions and we strongly encourage you to update your sites immediately.

WordPress versions 4.8.1 and earlier are affected by these security issues:

$wpdb->prepare() can create unexpected and unsafe queries leading to potential SQL injection (SQLi). WordPress core is not directly vulnerable to this issue, but we’ve added hardening to prevent plugins and themes from accidentally causing a vulnerability. Reported by Slavco
A cross-site scripting (XSS) vulnerability was discovered in the oEmbed discovery. Reported by xknown of the WordPress Security Team.
A cross-site scripting (XSS) vulnerability was discovered in the visual editor. Reported by Rodolfo Assis (@brutelogic) of Sucuri Security.
A path traversal vulnerability was discovered in the file unzipping code. Reported by Alex Chapman (noxrnet).
A cross-site scripting (XSS) vulnerability was discovered in the plugin editor. Reported by 陈瑞琦 (Chen Ruiqi).
An open redirect was discovered on the user and term edit screens. Reported by Yasin Soliman (ysx).
A path traversal vulnerability was discovered in the customizer. Reported by Weston Ruter of the WordPress Security Team.
A cross-site scripting (XSS) vulnerability was discovered in template names. Reported by Luka (sikic).
A cross-site scripting (XSS) vulnerability was discovered in the link modal. Reported by Anas Roubi (qasuar).

Thank you to the reporters of these issues for practicing responsible disclosure.

In addition to the security issues above, WordPress 4.8.2 contains 6 maintenance fixes to the 4.8 release series. For more information, see the release notes or consult the list of changes.

Download WordPress 4.8.2 or venture over to Dashboard → Updates and simply click “Update Now.” Sites that support automatic background updates are already beginning to update to WordPress 4.8.2.

Thanks to everyone who contributed to 4.8.2.

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SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/X896DkXD_3A/searchcap-google-adwords-addiction-ads-bing-links-google-home-mini-282931

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.

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