Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/aw6KbvU2suo/amp-call-conversions-5-things-need-know-284587

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track…

Please visit Search Engine Land for the full article.