Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/_L0K5KrkHV0/5-common-mistakes-made-b2b-paid-search-novices-275937

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.

The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land.

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