Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/L2_eKnuDH-8/4-reasons-ppc-programs-can-fail-276355

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.

The post 4 reasons your PPC programs can fail appeared first on Search Engine Land.

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