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Social media can help you grow your list of prospects and keep you top-of-mind until buyers and sellers are ready for a transaction. Here are some key strategies for Facebook that will help make your efforts more productive.

You can achieve some great results by using some of the best Facebook posting strategies to retain and grow your followers. Consider the following three strategies for Facebook:

1.Be creative – You can do more than just post listings

If you were not a real estate agent, and just about to buy or sell your first home, what would you like to see? Would you be satisfied with home listings? Deciding to buy or sell a home is a big step for many people, and their looking for design inspiration, industry news, home repair guides, and everything that gets them excited about buying or selling their home.

This means you can get creative in your posting. Share relevant articles about buying or decorating a home. Share some inspiring images and videos. You can establish your Facebook page as the home of valuable local real estate information.

2. Be informative, but don’t brag

You should post things on Facebook that show off your experience and knowledge, but you don’t want to make it look like you’re bragging about yourself. That’s not the kind of agent most new homebuyers want to work with.

It’s a fine line to walk, because agents often think they’re just being a good salesperson or trying to be excited about real estate. Unfortunately, it’s too easy to cross the line and create the wrong first impression.

The key is to humanize yourself. Ask questions and share relevant experiences while still maintaining a professional, knowledgeable tone. When you tell your honest story, your readers will start to feel like they know you and not just an agent.

Make no mistake, this kind of posting may take a little extra time and thought, but it significantly increases the chances that people will engage with you on your Facebook page.

3. Commit to posting often (at least 3-5 times a week)

Due to Facebook’s algorithms, there’s a chance your followers might not see everything you post. You can work to counter this by providing new and unique posts at least 3-5 times per week. Posting often will give your followers the chance to see relevant content, and increase their confidence that you’ve got your head in the game.

Buyers and sellers are on Facebook every day and they want to know their agent has joined the party.

These three strategies for posting to Facebook as a real estate agent can take some time and effort to get everything just right, but the potential benefits will be worth it. Your efforts can make you more visible on Facebook, and more people on your page will engage.

You will create a Facebook environment in which people will be more likely to “Like,” Comment, and Share. With this kind of engagement as a foundation, you can use your page to engage more people and turn a Facebook contact into a real lead.


Looking for more Facebook resources for REALTORS? Check out the Field Guide to Facebook for REALTORS® from the National Association of REALTORS®

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