Bing Ads adds URL tracking parameters for locations & extensions

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/JdukrSEGERU/bing-ads-adds-url-tracking-parameters-locations-extensions-283615 The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking...

The trouble with ‘Fred’

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/VWzWewmjVEY/the-trouble-with-fred-283343 Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone...

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/_Ip26BUWicY/searchcap-bing-ads-tracking-google-home-screen-google-fred-283651 Below is what happened in search today, as reported on Search Engine Land and from other places across the web....

SEO ranking factors: What’s important, what’s not

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/VkvtjM05AZ4/seo-ranking-factors-whats-important-whats-not-283655 This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on...

Targeting featured snippet and ‘People also ask’ SERP features

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/c8WPtFm1If4/targeting-featured-snippet-people-also-ask-serp-features-283485 Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller...

Amazon just upped the ante in the battle of the virtual assistants

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/YrBRhG_3Bd4/amazon-just-upped-ante-battle-virtual-assistants-283481 Smart speakers are the ‘gateway drug’ to smart home adoption. The post Amazon just upped the ante in the battle...

Google local finder rolls out website mentions matching your query

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/2BgY3n_UaLM/google-local-finder-rolls-website-mentions-matching-query-283524 After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content...

7 on-site SEO problems that hold back e-commerce sites

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/LqxYLKX-H-0/7-site-seo-problems-hold-back-e-commerce-sites-283299 Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact...

Bug drops Sitelinks Searchbox from Google search results

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/mpOAVb9vstU/bug-drops-sitelinks-searchbox-google-search-results-283569 Google is working on fixing a bug that has removed the internal site search box that typically appears with some search...

Canonical tags gone wild

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/7t_WAK7-wQ0/canonical-tags-gone-wild-282705 What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. The post...

Make user-generated content your brand’s secret weapon

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/jzlWpGjD_hU/make-user-generated-content-brands-secret-weapon-283588 Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent...

Bing Ads announces new Editor features for ad extensions

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/BSia5lu4EvA/bing-ads-announces-new-editor-features-ad-extensions-283544 Now available: Support for scheduling and Shared Libraries for call and location extensions The post Bing Ads announces...

SEO content strategy: How to grow visits by 300% in one year

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/Yqp95aT3Z9o/seo-content-strategy-grow-visits-300-one-year-282934 Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis...
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