SearchCap: Google link warning, in-store sales & more SEM

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/mRzyZha889g/searchcap-google-link-warning-store-sales-sem-275842 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post...

Micro-wins: The true secret to AdWords success

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/ptSqXKpuvtc/micro-wins-true-secret-adwords-success-275138 The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but...

Quality Score and other leverage points

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/qlrlc65mC9k/quality-score-leverage-points-275327 Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your...

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/xh1m6bB14Hc/mobile-marketing-vs-store-sales-help-whats-correlation-275779 Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to...

Google confirms it’s rolling out new reviews format for hotels

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/wM2PWdmbjA0/google-confirms-rolling-new-reviews-format-hotels-275754 It’s official, Google is rolling out the more graphical user interface for hotel reviews. The post Google confirms...

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/2HtQq0UwtF8/martech-coming-martech-coming-boston-oct-2-4-275738 Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards...

Crafting a successful holistic search approach

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/-LdwUvN4Zn0/crafting-successful-holistic-search-approach-275324 Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase...

Micropub is a W3C Recommendation

Read the full story https://www.w3.org/blog/news/archives/6326?pk_campaign=feed&pk_kwd=micropub-is-a-w3c-recommendation The Social Web Working Group has published a W3C Recommendation of Micropub. Micropub is a client-to-server protocol used to create, update and...

Stop oversimplifying everything!

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/uXRyfWohAvQ/stop-oversimplifying-everything-275439 The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t...

The big SMX Advanced preview

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/X9mtUQreiQg/big-smx-advanced-preview-2-275658 Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search...
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