Google launched more than 1,600 new changes in search last year

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/-rbKA1_ER3M/google-launched-1600-new-changes-search-last-year-274053 Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336...

Is Google testing its own jobs search engine?

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/Slg8la7Oltc/google-job-search-274093 In the market for a new job? Google appears to be testing a new search feature just for you. The post Is Google testing its own jobs search engine?...

6 key paid search trends from Merkle’s Q1 2017 report

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/k3JVXXq45-M/paid-search-trends-merkle-q1-2017-274043 Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search...

The future of local discovery

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/XjWKGAACGJk/future-local-discovery-273648 Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long...

Keyword tiering: A systematic way to juggle your AdWords priorities

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/BJjo1onQa6M/keyword-tiering-systematic-way-juggle-adwords-priorities-273821 Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance...

IAB: Paid search was 48 percent of total digital spend in 2016

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/RVbBdeLEnVw/iab-sem-48-percent-total-digital-spend-2016-273953 Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48...

Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/5TfmOqFAlEk/bing-ads-rolls-merchant-promotions-shopping-campaigns-us-273984 The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant...

What your paid search KPI says about you

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/Qq9i1UEoz3g/paid-search-kpi-says-273702 Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen...

SearchCap: Google Home recipes, app indexing & Doodles

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/l8ua3fpqjLU/searchcap-google-home-recipes-app-indexing-doodles-273917 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post...

Google Home now helps you cook over 5 million recipes

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/X6AUO4wtLhQ/google-home-now-helps-cook-5-million-recipes-273869 Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google...

Simple tips to get your app indexed, ranked & installed

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/89yNppM32u0/simple-tips-get-app-indexed-ranked-installed-273388 Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in...
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